Why Health Is Key To Success
6th April, 2021 in Industry
Over the past 12 months, the narrative that has dominated all of our lives has been around health. The Covid-19 pandemic has made us think about health like never before, as we’ve tried to slow the spread of the virus and protect those that are vulnerable. It has shut our businesses, cut our connect with others, and locked us in own homes. It’s safe to say that it has changed the world in ways that we never envisaged and things will never go back to how they were. And there, in the dramatic change forced by the pandemic, is the opportunity for us to reimagine our industry for a better future.
Hospitality is not the business of providing food, drink, and shelter. The true definition of hospitality is providing exceptional guest experience. Guests come to our venues for a good time. One of my mentors, the late, great Gary Regan, once told me ‘The role of a bartender is not to make drinks, but rather to ensure that everyone that walks into the bar leaves happier than when they arrived’. It applies not just for bartenders, but everyone who works in hospitality.
As lockdown’s spread around the world and hospitality businesses were forced to close, we were given a reminder to how important our bars, restaurants, cafes and hotels are to a thriving society. We provide those vital community meeting places where people come to meet friends, nurture friendships, relationships flourish, and celebrate life, all of which are vital to good health and an enjoyable life.
As we begin the journey out of this mess, we must restore people’s trust in our venues and in hospitality in general. There will be a rush as people are desperate to catch up with friends, rebuild their real social networks, and reacquaint themselves with their favourite venues. We are also going to be expected to enforce the Covid rules in our venues which will undoubtedly cause tensions with certain people. Reopening is very needed, but it’s not going to be easy.
Guest experience is our product. It’s why people frequent our venues, return time after time, and tell their friends. It doesn’t matter how good our food is, how delicious our cocktails, or how comfy our beds are, if the customer experience sucks, then people will not return, or worse: write a scathing review on Trip Advisor!
There is wisdom in the well-worn saying ‘no one likes a grumpy waiter’. Hospitality is a people industry, where the interaction between guest and staff member has a big impact on the whole experience. Healthy, happy staff have better guest interactions, bringing genuine positivity and energy that is infectious and adds enormous value to any business.
It almost goes without saying, that our own personal health has never been in the spotlight so much. Improving our health, even just a little bit, and boosting our immune systems will make us more resilient to sickness and ill health as well as helping us enjoy life as much as possible.
So as we edge ever closer to the reopening of the hospitality industry, placing a strong focus on health and wellness, whether you’re a restaurant owner, group manager, bartender, or FOH, is s smart strategy.
A focus on the four pillars of good health: Sleep, Good Food, Regular Exercise, and Human Connection with a good dollop of compassion will help you thrive as our industry reopens and will enable you to give the best possible guest experience to all those who are so excited to return to your venue.
Sleep is our natural recovery process, and allows us to repair our body and minds from the extreme stress of working in hospitality. If you’re not getting enough sleep, you will never allow yourself to start the day in good condition. Good food not only gives us the energy we need to get through the day, it’s also vital for our immune system, bodily repair, and sound mental health. Regular exercise is as good for the mind as it is for the body, and human connection is the one thing that we’ve all been missing over this past year, so indulge yourself in your friends.
So put health at the heart of your strategy for a post Covid world, if the past 12 months have taught us anything, it's that our health is the most valuable thing in the world.
As always, we’re here to help at Healthy Hospo. As we come through this pandemic, our work has never been more important, so please don’t hesitate to reach out to us if you want a chat or need any help.
And if you want access to high quality training programs written by health professionals for you or your team, then head over to our website and download our pioneering app for just £2 a month. It’s got to be one of the best investments you can make.