Things Can Only Get Better!

4th January, 2021 in Sundry

We made it. The year that never was is over, and we’re onto a new one.

Things may still seem bleak right now. The virus has mutated into a more virulent form, lockdowns are back around the world, and our industry, after a summer of hope, is once again closed. As Thomas Fuller said, all the way back in 1650: ‘It is always darkest just before the day dawn(eth)’

It’s going to take some time, but slowly, step by step, things will improve, and I truly believe that 2021 will be one of the most transformational years in living memory.

With the vaccine now being administered around the world, we are turning the tide against Covid-19. As more and more people get vaccinated, and the weather begins to improve, we will see the world take control of the virus, and things will improve.

You’re Fired! – 2021 will finally see the back of F–kface Von Clownstick. He won’t go quietly, and he’s bound to do as much damage as possible before he’s dragged out of the White House kicking and screaming (hopefully by his hair), and steady Joe can steer the boat for a while, before handing over to Kamala Harris.

Led by New Zealand and their move away from GDP as the singular measure of success, we will see governments begin a green recovery, putting sustainability at the heart of growth. In 2020 we saw a 7% drop in CO2 emissions, the biggest drop on record, and as we shut down activities and pollution levels drop, people we’re given a beautiful reminder of just what we can achieve if we tirelessly pursue a sustainable future in balance with nature, rather than against it.

Our industry will begin to reopen. We will welcome people back into our venues, with a new found appreciation for the importance that hospitality plays in a vibrant, thriving society. As we come out of quarantines, isolation, lockdowns, and social distancing, like governments investing in a green recovery, we have the opportunity to build back our industry better than it was before.

We will lose even more venues and operators to the pandemic, and far too many of them, but if we can’t build a brighter future out of all this struggle, then I believe we’ve missed an opportunity.

I’ve been excited to see the incredible innovation, from home delivery bottle cocktail programs, to online cocktail classes, the pandemic hasn’t stopped our creativity, and as we welcome customers back into our venues, we have the chance to innovate in not only our product offerings, but in how we run our industry.

At Healthy Hospo, 2021 is already lining up to be a year where we make great strides forward towards our dream of a healthier, happier hospitality industry. At the end of 2020 we launched the first dedicated health and wellness digital training app for the industry, and we’ve got big plans for getting into the hands of as many people as possible.

We will continue to be here for you. We will continue to created bespoke training programs specifically for your needs.. And we will continue to fight for a healthier, happier hospitality industry.

And as D’Ream and Professor Brian Cox say: