Old Fashioned Week

2nd November, 2020 in Industry

Woodford Reserve presents Old Fashioned Week

10 dazzling days of bourbon October 30 - November 8

& launch of a complimentary global wellness program for hospitality workers

The world’s No. 1 classic cocktail and the world’s top-selling super-premium bourbon are coming together this fall for the annual Woodford Reserve Old Fashioned Week.

The 10 Dazzling Days of Bourbon celebrates the classic cocktail in bars, restaurants, and stores across the globe -- while also encouraging people to make their own version of an Old Fashioned at home. Recipes -- along with a list of participating bars and restaurants -- can be found here.

Also new this year, is a global wellness partnership aimed specifically at the hospitality sector.

The pandemic has put significant strains on the hospitality industry, and Woodford Reserve has partnered with London-based HealthyHospo, which focuses on helping bartenders, restaurant employees and hospitality professionals lead a healthier and happier life.

HealthyHospo, which supports the wellness of the hospitality industry globally, is launching a new wellness app offering nutrition, exercise and mental health assistance. Woodford Reserve will pay for 1,250 hospitality employees to join Healthy Hospo for two months, which will be matched by a further 1,250 memberships offered by Healthy Hospo.

“If you’re struggling with sleep, your mental health is wobbling, the financial pressure of 2020 is getting to you, or you’re feeling on the edge of burnout, then our new digital training app can help you by putting custom written lessons, specifically for the industry, in the palm of your hand, whatever time of day you need it,” said Tim Etherington-Judge, the founder of HealthyHospo.

Woodford Reserve Old Fashioned Week is an annual global celebration for bartenders and anyone who appreciate a well-crafted drink.

Bars and restaurants will be inspired to serve their most classic, innovative, original, premium -- or daringly different -- Old Fashioneds between October 30 and Nov. 10.

About Woodford Reserve:

Woodford Reserve, the “Presenting Sponsor of the Kentucky Derby,” is crafted at the historic Woodford Reserve Distillery, tucked in the heart of thoroughbred country in Versailles, Kentucky. A National Historic Landmark, the Woodford Reserve Distillery represents craftsmanship with a balance of historic heritage and modern practices. Woodford Reserve is a product of the Brown-Forman Corporation, a premier producer and marketer of fine quality beverage alcohol brands including Jack Daniel’s, Finlandia, Korbel, Tequila Herradura, Old Forester, Sonoma-Cutrer and Chambord. Please enjoy your bourbon responsibly. To learn more about Woodford Reserve, visit www.woodfordreserve.com or check us out on Facebook at www.facebook.com/woodfordreserve.

Woodford Reserve Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., produced and bottled by the Woodford Reserve Distillery, Versailles, KY ©2020

About Healthy Hospo:

Born out of a mental health breakdown that almost cost its founder his life, Healthy Hospo is a not-for-profit company that's working to build a healthier, happier hospitality industry by fundamentally supporting and improving the physical, mental and emotional wellbeing of hospitality professionals around the world. It is committed to providing information, advice, and training on all aspects of mental and physical health to build a healthier, happier, and stronger industry for everyone that works in it. Working with hospitality-focused individuals, outlets, brands, and organisations along with renowned experts from the fields of health, nutrition, exercise and beyond, the team develop bespoke training and solutions for the specific needs of those who work in hospitality.