and my dream of a better future
My name is Tim Etherington-Judge and for a large part of my life I’ve suffered with depression. In 2016, whilst working as a global brand ambassador, at the Athens Bar Show I attempted to take my own life. I was diagnosed with severe depression, in part cause by my lifestyle.
I’ve been an advocate for better mental health in the hospitality industry, and society in general, ever since that day when I decided to talk publicly and openly about my struggles that’re all too familiar to those in the world’s service industry. I founded Healthy Hospo, a not-for-profit aimed at tackling this problem head on and began the conversation to build a healthier, happier hospitality industry.
On January 9 2019 I turn 42 years old, conveniently the same distance as a marathon and I plan to take my mission to the next level, to create as much attention, support and money as I can for improving the mental health of the hospitality industry by putting it all on the line and pushing my mind and body to the very edge.
To do this I’m going to run. I’m going to run a damn long way, inspired by people I respect like Rich Roll, David Goggins and Luke Tyburski and it’s going to take every ounce of effort I have to do it.
Why am I doing this? Because I can and because we need to take the mental health of people in our industry seriously.
Wish me luck!
42 Marathons in 42 Days at 42 Years Old
Turns out my age, and the distance of a marathon are the same, for 12 months at least, so this madness all makes sense in my head.
Running has never been something I’ve particularly enjoyed, sure I’ve run a marathon and was in the cross-country running team at school, but it’s never been a sport I loved. So it’s perfect if I really want to put it all on the line and see just what my body and mind is capable of. This is no ordinary challenge, this is one that will push me right to the edge of my capabilities, and beyond and I’ll find out just how strong I think I am.
There are no short cuts to achieve what you want in life, only hard work and dedication and it’s begun already. I have been training hard and conditioning my body and mind as best I’m able to deal with the stress and obstacles running a marathon distance every day for a month and a half will throw at me.
I’m going to run my first marathon on July 20th at Tales of the Cocktail in New Orleans and finish on 30th August in London. I hope to see as many of you as possible along the way.
The UK Drinks Industry Charity
The Benevolent is the UK trade charity that provides help and support to current and former employees of the drinks industry and their families.
They provide emergency grants to get people through an immediate crisis, long-term support to get people back on their feet and emotional support or advice to help during particularly hard times. Last year they launched a dedicated mental healthy helpline as part of their #NotAlone campaign.
Every athlete needs a support crew
This challenge is going to push me to places I’ve never been before and I’m going to need the help of people all over the world to come out, cheer me on and perhaps run a few km’s alongside me and keep me going.
I’ll be running in different cities around the world from New Orleans to Amsterdam and some others in between and I’d love to share a small part of my challenge with as many of you as possible.
It doesn’t matter how far, 1km or a full marathon distance, you joining me on the road and showing your commitment to a healthier, happier hospitality industry would mean the world to me.
If you’d like to run with me and support better mental health within the hospitality industry then click the link below and tell me where we can run!
Get involved and help the global hospitality industry
If you, or your company that would like to support my challenge and improve the mental health of the hospitality industry there are a number of ways to get involved and you’d be helping thousands of people around the world.
If we can raise £42,000 we can support The Benevolent’s work in tackling mental health in the UK drinks industry through their dedicated helpline and build new support structures to support all those that suffer from debilitating mental health illness.
All money donated will go directly to The Benevolent with 0% taken out in admin fees. If you’re in the UK you can add an extra 25% just by ticking the Gift-Aid box when you donate.